Apr 10, 2019
There are plenty of benefits associated with regularly posting fresh blog content on your financial planner website.
As well as helping Google and the other search engines rank you highly in search results, it also reassures existing and prospective clients who are visiting your website that you have your finger on the...
Jan 23, 2019
In this episode of the Financial Planner Marketing Playbook podcast, I’m joined by Sharon Tanton, creative director and co-founder of Valuable Content.
Sharon is co-author of the Valuable Content Marketing book. She works as content director and lead writer for businesses.
Content marketing is just so important for...
Jan 16, 2019
In this episode of the Financial Planner Marketing Playbook podcast, I’m talking about seriously effective ways to generate new client enquiries.
It’s the second of two solocast episodes in this season of the podcast, and these ideas are adapted from a recent webinar we presented at Bamford Media.
Jan 9, 2019
In this episode of the Financial Planner Marketing Playbook podcast, we’re talking about change and how to outsmart it.
A change in management, the arrival of a new competitor, market consolidation, a disappointing quarter or a new direction for your business can all disrupt our best-laid plans. How we respond...
Jan 2, 2019
In this episode of the Financial Planner Marketing Playbook podcast, we're talking about the science of persuasion.
It's a sad fact that most of our attempts to persuade are doomed to fail because the brains of our audience automatically reject messages that disrupt their attention.
My guest today, Dr Christophe Morin,...