Jan 23, 2019
In this episode of the Financial Planner Marketing Playbook podcast, I’m joined by Sharon Tanton, creative director and co-founder of Valuable Content.
Sharon is co-author of the Valuable Content Marketing book. She works as content director and lead writer for businesses.
Content marketing is just so important for all businesses. For Financial Planners, content marketing is a powerful and very cost effective way to share your message, build your authority and get in front of the right prospective clients.
In her book Valuable Content Marketing, Sharon says “Think of marketing as helping, not selling and everything about it becomes more rewarding.”
That’s a great message and in this conversation, I ask Sharon about how Financial Planners can identify their stories.
You may never have worked with a marketing agency before, so I talk to Sharon about the process she typically follows to help businesses identify their stories, and why it’s important for her clients to become self-sufficient with their content marketing over time.
Here’s my conversation with Sharon Tanton, author of the Valuable Content Marketing book, in series one episode eight of the Financial Planner Marketing Playbook.