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Financial Planner Marketing Playbook


Dec 12, 2018

Every financial planning business making sales online is engaged in a battle to get prospective clients to click.

More clicks equals more sales equals a more successful financial planning business.

In this episode of the Financial Planner Marketing Playbook podcast, I speak to Glenn Fisher, a direct response copywriting expert.

Glenn has spent over a decade working with The Agora, one of the world’s most successful direct response publishers.

Working previously as a council auditor, he quit to change his life, returning to college to study creative writing.

He went on to found AllGoodCopy.com, a free online resource for direct response copywriters and marketers, and work with The Agora as associate publisher for the UK office of Agora Financial, a multi-million pound financial publisher.

Glenn is author of The Art of the Click: How to Harness the Power of Direct Response Copywriting and Make More Sales.

In this entertaining and highly readable guide, Glenn boils down over a decade of experience to present a huge array of techniques, tactics and industry secrets to improve your copywriting, get more clicks... and ultimately, get more sales.

This topic is really important for Financial Planners because, in our experience, writing great copy doesn’t always come naturally in our profession.

Financial Planners are excellent communicators, usually until it comes to harnessing the power of the written word.

Listen to this conversation to learn the steps you need to take to write great copy; that means copy that is remembered after you make the sale.

Without further ado, here’s my conversation with Glenn Fisher, author of The Art of the Click, in season one, episode two of the Financial Planner Marketing Playbook from Bamford Media.