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Financial Planner Marketing Playbook


Jan 2, 2019

In this episode of the Financial Planner Marketing Playbook podcast, we're talking about the science of persuasion.

It's a sad fact that most of our attempts to persuade are doomed to fail because the brains of our audience automatically reject messages that disrupt their attention.

My guest today, Dr Christophe Morin, is co-author of The Persuasion Code. His book makes the complex science of persuasion simple.

With over 30 years of marketing and business development experience, Christophe is passionate about understanding and predicting consumer behavior using neuroscience.

Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology, Christophe's expertise will make your financial planner business more successful with his practical approach towards creating a breakthrough persuasion strategy.

In this conversation, we talk about the value of the award-winning persuasion model NeuroMap. It's the only model based on the science of how your clients use their brain to make any decision including a buying decision.

You will appreciate why this scientific approach has helped hundreds of companies and thousands of executives achieve remarkable results.

Christophe is founder of SalesBrain, the first neuromarketing agency with a scientific persuasion model that helps companies capture, convince and close more customers.

SalesBrain increases marketing performance by targeting the decision making part of your customer’s brain with a unique, award-winning, science-based NeuroMap.

Founded in 2002, SalesBrain has helped over 600 companies worldwide and has trained over 120,000 executives of 20 different nationalities.

Here’s my conversation with Dr Christophe Morin, author of The Persuasion Code, in season one, episode five of the Financial Planner Marketing Playbook from Bamford Media.